every great story starts with a spark

Hi, I'm Sarah, the heart and soul behind Jesse + Boo.

I moved to Dubai 10 years ago after my husband was offered a wonderful opportunity here. Before that, I spent 14 years as a senior fashion designer for NEXT, the UK's leading high street fashion brand, travelling the globe and being a part of the corporate world. While I really loved my career, I found myself constantly traveling and missing precious time with my young boys. So, we made the leap to Dubai-and have never looked back. 

Passion, creativity, and joy

A new chapter

My very first fashion collection at Graduate fashion week, while at Uni many years ago, was 5 Kids, 2 women, 1 man and a baby!

So Jesse + Boo takes me back to my roots and has always been a dream of mine, a vision to create a positive, happy, and magical fashion label, for everyone.

After spending the last couple of years running a Limited Edition Womenswear Fashion Label with a friend, then being hit by complete unexpected heartbreak at the start of 2024, I decided it was finally time to make my dream happen, follow my heart, believe in myself and honour my amazing mummy, who would love to see me finally making my dream happen.

So in March 2024, Jesse + Boo took over the Limited Edition Womenswear, we also launched our Kids Celebration wear and Jesse + Boo began it's journey as the family fashion label I always dreamed about.

The Jesse + Boo brand marks the beginning of an exciting chapter where I get to combine my love for fashion with my desire to spread happiness, kindness, inspiration & positivity through every stitch. 

My dream is to build a happy community- a Jesse + Boo family-where we spread positivity, motivate one another, and create moments of magic. Each design is crafted with love, care, and a touch of wonder, and I can't wait to share this journey with you. 

We would love you to come on this magical adventure with us and be a part of this wonderous ride - Let's inspire, create, and sprinkle a little magic into the world together. 

Big hugs, Sarah x

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Crafted with love, stitched with magic!

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